Business Model

Noble Care is a welfare and humanity service that provides rehabilitation and holistic care for the aged and disabled. Our services initiative is also in support of the Government’s social responsibility programs to provide residential care for the old folks, the homeless, needy, especially from the underprivileged and deserving communities. this is reflected in our tagline.”Care and Nursing services for deserving people.”

Key Objectives

1) To ensure the provision of basic living and medical facilities to the old folks who need and deserve the services
2) To ensure that every old person must get the care, love, respect, and attention in his retirement year

Customer Targets

1) Elderly individuals with disabilities
2) Elderly individuals above the age of sixty living alone or with families

Customer Challenges

1) Narrowing social circles
2) Lack of understanding by loved ones
3) Non-acceptance and fear of harsh reality
4) Health problems
5) Limiting mobility
6) Increasing aggression and mood swings

Our Solution

Noble Care has a wide range of aged care facilities. Our services encompass all the main areas of elderly care namely Noble Care Noble Nursing Homes Noble Training Academy Noble Retirement Homes Development and Management Noble Age Care Consultants Homes Our speciality and strength in serving old folks in independent living, assisted living, low care, high care and intensive care.

Our Value

We offer the best elderly care services throughout Malaysia (basic living, medical facilities, love, and attention). That is aligned with the Sustainable Development Goal (SDG#3).GOOD HEALTH AND WELL-BEING


1) 50-percent admission free or minimal charges
2) 5000-7000 Ringgit. All basic services plus access to premium services

Our Messaging

Noble Care Malaysia is a leading care service in Malaysia. Our vision is to have easy access to customers for integrated Family Homes, Retirement Resorts and Nursing Homes for Elderly Care Services and Facilities.

Go to Market

1) Social Media
2) Website
3) Paid access

Investment Required

1) Design new cost model based on bundle and integrated care
2) Measure outcome and cost per elderly
3) Expand services through geographies

Growth Opportunity

1) Collaboration
2) Premium Offering
3) Establishing long-term customer relationships
4) IT-integrated services to meet elderly needs